We can get the public’s ear
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Everything’s going digital and PR’s no exception.
From e-newsletters to microblogging, newsgroups to social networking platforms, it’s more possible than ever to reach the people interested in buying exactly what it is you’re selling.
It’s no longer a question of whether you need to expand your marketing strategy to include the internet, it’s just a matter of finding the best strategy for your business.
We’ll create an online marketing package for your business that includes several powerful online marketing tools.
Some aspects are essential to every internet marketing strategy while others will vary depending on your needs. Contact us and we’ll figure out what’s right for your business.
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A customized online marketing campaign includes:
Email Marketing
This is an essential part of any online campaign and should be the first thing done after setting up the website. Email marketing is an extremely flexible tool used to deliver newsletters and information or mobilize your base with action alerts. Campaigns can also be used as a direct marketing tool to offer special deals and solicit donations. We’ll evaluate your short and long term goals, determine which options are right for you and design the campaign materials and content.
Social Networking
Facebook, MySpace, Yelp, Imeem-just what is all this “Social Media” anyway, and can it really help your business? Chances are, yes, it could. Social networking allows a business to develop it’s online reputation and interact with an audience often well outside their current market. Social networking sites like Linkedin and A Mighty River allow professionals to interact and network while tools like microblogging platform Twitter allow you to keep in touch with your base and develop a relationship more efficiently than most traditional marketing.
While social media marketing is still an emerging field, the benefits are being seen in industries from newspaper publishing to optometry. While there are a couple of social sites that we highly recommend for every marketing strategy, we’ll evaluate your individual case and see which ones are right for you.
Press Distribution
Have a killer promotions packet that needs media attention? Send it over. We’ll get the word out. As working writers and media professionals we’ve developed relationships with news and media outlets around the country. We send information directly to decision makers and follow up to make sure we get results.
Recent success stories have included coverage by the San Francisco Chronicle, the East Bay Express, The San Francisco BayView, Indy Media, and the Berkeley Daily Planet.
*We’re also happy to work with established event promoters, publicists and marketers. Drop us a line and let’s see how we can work together.
Search Engine Optimization and site submission
While you can’t tell everything about a company by it’s search engine rankings, chances are that if you’re not showing up on Google and Yahoo, potential customers won’t be able to tell anything about you at all. Large portions of traffic for most websites is generated by searches from these engines and the higher up you are the better. Using a combination of keyword threads, tagging and linking arrangements, we’ll optimize your site for maximum visibility. And then we’ll submit it to over 1,000 search engines!
